Step-by-Step Guide to Monetising Your Blogger Website with Google AdSense

Google AdSense is one of the most popular ways to monetise a blog, providing bloggers with an opportunity to earn passive income by displaying ads. Whether you're a beginner or someone looking to optimise your AdSense earnings, this step-by-step guide will help you navigate the process and start making money with your Blogger website.

1. Understanding Google AdSense

Google AdSense is an advertising platform that allows website owners to display ads on their blogs or websites. Advertisers bid to place their ads on your site, and every time a user clicks or views an ad, you get paid. The amount earned depends on factors like the type of ad, the niche of your blog, and user engagement.

Key Features:

• Cost-Per-Click (CPC): You earn money when visitors click on ads.
• Cost-Per-Impression (CPM): You earn money based on the number of ad views.
• Ad Placement: Ads are displayed based on relevance to your blog content.

2. Prerequisites for Monetising with Google AdSense

Before you start earning with AdSense, your Blogger website must meet certain requirements:

• High-Quality Content: Ensure your blog posts are well-researched, original, and engaging. AdSense is more likely to approve websites with informative, trustworthy content.
• Minimum Content Requirement: While Google does not specify a minimum number of posts, it’s ideal to have at least 20-30 well-written articles before applying.
• Traffic: While you don't need huge traffic initially, some steady organic traffic will improve your earnings potential.
• AdSense Policies Compliance: Your blog must comply with Google’s policies, such as avoiding adult content, copyrighted material, or excessive advertisements.

3. Creating a Blogger Website

If you haven’t set up a Blogger website yet, here’s a simple guide:

1. Create a Google Account: To use Blogger and AdSense, you need a Google account.
2. Go to Blogger.com: Log in with your Google account and click on ‘Create a New Blog.’
3. Choose a Domain Name: Select a relevant name that reflects your blog's niche.
4. Select a Template: Choose a clean, mobile-responsive template that works well with ads.
5. Customise Your Blog: Add pages like ‘About Us,’ ‘Privacy Policy,’ and ‘Contact Us’ to make your site professional and trustworthy.
6. Write Quality Content: Publish several blog posts before applying for AdSense. Ensure they are informative and original.

4. Applying for Google AdSense

Once your blog is established and has high-quality content, you’re ready to apply for AdSense.

1. Sign Up for Google AdSense:

   • Visit Google AdSense and click ‘Get Started.’
   • Log in with your Google account and provide the URL of your Blogger website.
   • Fill in your details, including payment information.

2. Link AdSense to Your Blogger Website:

   • In Blogger, go to the ‘Earnings’ tab.
   • Click ‘Sign up for AdSense.’
   • Follow the on-screen instructions to link AdSense to your Blogger account.

3. AdSense Review Process:

   • Once submitted, your blog will undergo a review process to ensure it complies with AdSense’s policies.
   • This process can take anywhere from a few days to several weeks. During this time, continue publishing quality content.

4. Approval or Rejection:

   • If approved, you’ll receive a confirmation email, and you can start displaying ads.
   • If rejected, review Google’s feedback, address any issues, and reapply.

5. Setting Up Google AdSense Ads on Your Blogger Website

After approval, it’s time to place ads on your website. Blogger makes it easy to integrate AdSense ads without technical expertise.

1. Enable Auto Ads:

   • Go to your AdSense dashboard, and click on the ‘Ads’ tab.
   • Enable ‘Auto ads’ to allow Google to automatically place ads on your site based on its layout and user engagement.

2. Manually Insert Ads:

   • If you prefer control over where ads appear, you can manually place them.
   • In your Blogger dashboard, go to ‘Layout.’
   • Click on ‘Add a Gadget’ and select ‘AdSense.’
   • You can choose where to display ads (e.g., sidebar, header, footer).

3. Ad Formats:

   • Display Ads: Large banners that appear in prominent locations.
   • Text Ads: Simple ads with clickable text links.
   • Responsive Ads: Automatically adjust to fit different devices.
   • Choose the ad format that best fits your website design.

6. Optimising Ad Placement for Maximum Revenue

Ad placement is crucial for maximising your earnings. Experiment with different placements and formats to see what works best for your audience.

1. Above the Fold: Ads placed at the top of the page where visitors don’t have to scroll tend to perform well.
2. Within Content: Embedding ads within blog posts can increase visibility and click-through rates.
3. Sidebar Ads: These ads remain visible even as users scroll down the page.
4. Mobile Optimisation: Ensure that ads display correctly on mobile devices, as a significant portion of traffic comes from mobile users.

7. Tracking and Analysing Performance

Once your ads are live, monitoring performance is crucial to maximising earnings. Google AdSense provides several tools to help you analyse your ad performance.

1. Google AdSense Dashboard:

   • Track key metrics such as clicks, impressions, CPC, and total earnings.
   • Identify which ad formats and placements are generating the most revenue.

2. Google Analytics:

   • Integrate Google Analytics with your Blogger website to gain deeper insights into user behaviour.
   • Track which pages are driving the most ad clicks and which devices (mobile or desktop) your visitors are using.

3. A/B Testing:

   • Experiment with different ad placements and formats to determine what works best for your audience.
   • Use AdSense Experiments to run A/B tests without any coding.

8. AdSense Payment Threshold and Payout Process

Google AdSense has a payment threshold of £60. Once your earnings reach this amount, you will receive a payout. Here’s how the process works:

1. Verify Your Address:

   • Google will send a PIN to your registered address once your earnings reach £10. You’ll need to enter this PIN into your AdSense account to verify your address.

2. Set Up Payment Method:

   • You can receive your earnings through bank transfer, cheque, or other available methods in your country.
   • Make sure to update your payment information in your AdSense account.

3. Receive Payout:

   • Once your balance reaches the threshold, Google processes payments by the 21st of each month.
   • Ensure there are no policy violations to avoid delays or account suspension.

9. Best Practices for Sustained Revenue Growth

To continually grow your AdSense earnings, follow these best practices:

1. Focus on SEO: Improve your website’s visibility on search engines to attract more organic traffic, which leads to more ad impressions and clicks.
2. Content Consistency: Regularly publish high-quality content to keep your audience engaged and coming back.
3. Avoid Overloading Ads: Too many ads can negatively impact user experience, leading to higher bounce rates and lower search rankings.
4. Comply with AdSense Policies: Always adhere to AdSense guidelines to avoid penalties or suspension.

10. Alternative Monetisation Methods

While Google AdSense is an excellent starting point, consider diversifying your income streams for long-term growth:

1. Affiliate Marketing: Promote products relevant to your niche and earn commissions for each sale.
2. Sponsored Content: Partner with brands to create sponsored blog posts.
3. Sell Digital Products: Offer eBooks, online courses, or premium content to your audience.

Conclusion

Monetising your Blogger website with Google AdSense can be a rewarding experience when done correctly. By following this step-by-step guide, you can maximise your ad revenue while building a sustainable blogging business. Remember, success with AdSense requires patience, persistence, and a commitment to producing quality content. Keep refining your strategies, analysing performance, and staying updated on the latest trends to ensure continuous growth.